Hip Shing Hong Wins Silver Award at the 12th China Golden Awards for Excellence in Public Relations

• 24-06-2016

Hong Kong – 24 June 2016 – Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”) is pleased to announce that the public relations campaign of its first revitalized industrial building, Genesis, has garnered the Silver Award at the 12th China Golden Awards for Excellence in Public Relations in “Corporate Brand Communication” category. The awards presentation ceremony was held in Beijing on 23 June 2016.

In response to the Government’s “Revitalization of Industrial Buildings” measures launched in 2009, Hip Sing Hong revitalized its Good Prospect Building in Wong Chuk Hang into a commercial building named “Genesis”. Plenty of arts and design elements are instilled into the rejuvenated building, while special functional zones are also planned so as to promote a true work-life balance culture. Moreover, Hip Shing Hong allocated around 10% of Genesis to be leased to non-governmental organizations including Art Development Councils, Hong Kong Federation of Youth Groups, and Tung Wah Group of Hospitals at one-third of the market rent to support young artists and start-up entrepreneurs.

Mr. David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited, said, “This award is a recognition of our group’s distinguished achievement in branding and marketing. I hope that the public and various stakeholders can have a better understanding of Genesis and its ‘work-life balance’ spirit.”

To promote the Genesis spirit as well as the local art and culture, Hip Shing Hong organized a number of briefing sessions and cultural activities including the publication of “Stories of Wong Chuk Hang,” a local history book; the calling for the “Rolls Royce Car Artistic Reinterpretation Competition”; and arrangements of guided tours to Genesis. The series of promotional events successfully engaged various stakeholders and delivered the core value of Genesis, gaining substantial recognition and support in the community.

The biennial China Golden Awards for Excellence in Public Relations organized by China International Public Relations Association (“CIPRA”) is one of the most prestigious public relations awards in China which aims at promoting the professional development in the industry. There are over 152 entries received across the nation (including the Hong Kong, Macau and Taiwan) this year, all entries are the campaigns ran during the period of 1 January 2014 to 31 December 2015. There are three rounds of judging and the entries are judged by a panel comprising public relations scholars and media veterans.

Photos:

Photo 1: Ms. Camille Lam, Public Relations Manager of Hip Shing Hong (Holdings) Company Ltd., received the award at the Award Ceremony held in Bejing on behalf of Hip Shing Hong.

Photo 2: The revitalization project, Genesis, located in Wong Chuk Hang boasts plenty of arts and design elements.

Photo 3: There is a combined 30,000 square feet of Italian designed foyer and recreational area, Zone DD. Zone DD consists of a gym room, a children playroom, and a large green open deck to promote a true work-life balance working environment.

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About Hip Shing Hong (Holdings) Company Limited
Founded in 1948, Hip Shing Hong Group (Holdings) Company Limited (“Hip Shing Hong”) is an astute property developer based in Hong Kong. Hip Shing Hong has actively developed, built and acquired a well-diversified portfolio of properties, which consists of commercial, residential, industrial, retail, hotel and serviced apartment in prime locations and has access to approximately 2 million sq. ft. of gross floor area.

Hip Shing Hong excels in corporate social responsibilities. In recent years, Hip Shing Hong has earned numerous recognitions consecutively, including the “WGO Green Office Label” and the “UNMDGs Better World Company Label” by World Green Organisation, the “CarbonCare Champion”, the “Hong Kong Outstanding Corporate Citizenship Award”, the “Distinguished Family-Friendly Employer”, as well as the “10 Years Plus Caring Company Logo” since 2014. We adopt green initiatives at all stages of our operations and are committed to promoting green lifestyle to the community. For details, please visit www.hshd.com.hk.

Media enquiries:
Hip Shing Hong (Holdings) Company Ltd.
Ms. Camille Lam
Public Relations Manager
Tel: (852) 2978 3055
Email: camillelam@hshd.com.hk