Hip Shing Hong Extended Care to 300 Households of Subdivided Flats with “Bedbug Control Sets”

• 26-04-2019

(Hong Kong, 26 April 2019)  According to the Census and Statistics Department’s latest figures, there are approximately 91,800 households residing in subdivided units in Hong Kong. They have been living in a harsh and disturbing environment where facilities and hygiene are poor with their flats ridden with micro pests, particularly bedbugs. In view of this, Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”) distributed the “Bedbug Control Sets” to 300 households living in the subdivided units on 9^th – 15^th April with the support of Our Hong Kong Foundation, St. James’ Settlement, Christian Family Service Centre and Society for Community Organization. Hip Shing Hong also mobilized its volunteer team to visit and deliver the bug control sets to the residents of the subdivided flats in Kwun Tong yesterday, showing care to people in need.

Hip Shing Hong’s charitable campaign was an extended initiative of the “Big Little Things” Pilot Programme organized by Business for Social Good of Our Hong Kong Foundation. The programme aims to identify challenging issues in the daily life of the grassroots community and motivate corporations to help tackle each “minor problem” with innovative solutions in a week’s time, in a bid to bring the seeds of hope to the underprivileged community. Hip Shing Hong was one of the first batch of corporations supporting the pilot programme last year by providing simple yet creative solutions to help the residents to get rid of the bedbugs and alleviate other living problems. Since the little initiative was highly applauded by the beneficiaries, Hip Shing Hong decided to scale it up to reach more people in need and help improve their living environment with the distribution of “Bedbug Control Sets”.

Mr. David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited, said, “We are delighted to collaborate with Our Hong Kong Foundation and Business for Social Good to reinforce the spirit of ‘Big Little Things’ Pilot Programme and continue to sow the seeds of hope for the grassroots community.” He added, “In last year’s pilot programme, an elderly living in a subdivided unit was very gracious with the bedbug control kit given by Hip Shing Hong’s volunteer team, saying that it was very effective in controlling the bedbugs and he was able to sleep well every night and his health improved. Therefore, I hope our charitable initiative will help raise concern and encourage tripartite efforts of the government, business and NGO sectors to alleviate the poor living condition of the subdivided flat residents.”

Mr. Bernard Chan, Convenor of Business for Social Good of Our Hong Kong Foundation, said, “The ‘Big Little Things’ initiative, led by the Business for Social Good platform, aims to leverage on the creativity of the business community to help address some pain-in-the-neck issues faced by the grassroots community, inspiring hope and happiness in a small, but tangible way. Hip Shing Hong has brought the programme’s mission to life by innovating thoughtful solutions that helped subdivided flat dwellers combat bedbugs.” He looks forward to more businesses joining the ranks of “Big Little Things” and hopes that, through the concerted effort of the government, non-profit organizations and the civil society, they can write a new chapter on how the business community can be engaged in addressing social needs.

Hip Shing Hong did not only deliver the “Bedbug Control Sets” to the residents of the subdivided units through the above-mentioned three NGOs, but also mobilized its staff to take part in the charitable activity. Mr. David Fong, Managing Director of Hip Shing Hong, led the corporate volunteer team to visit the beneficiaries in Kwun Tong yesterday, and distributed a “Bedbug Control Set” for each household, which includes anti-bug mattress and pillow protectors, door bottom seal strip, bug-killing powder, bug-killing spray and bug-repelling essence, brightening up the day of the beneficiaries. In addition to helping the residents put on the mattress and pillow protectors and install the door bottom seal strip, the volunteers also demonstrated the ways to use the bug control products, showing their dedication to enhancing the comfort of the living environment of the underprivileged. The beneficiaries expressed their gratitude for Hip Shing Hong’s generosity and care. They mentioned that they would make good use of the products and hoped they could have improved living environment and better sleep quality free from the bedbug bites.

Photo captions:

David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited, led the volunteer team to visit the subdivided units in Kwun Tong, expressing care to people in need.

David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited, gave away the “Bedbug Control Set” to Mr. Chung and his family, beneficiaries living in the subdivided flat in Kwun Tong, and expressed concern on their living environment.

The volunteer of Hip Shing Hong (Holdings) Company Limited put on the mattress and pillow protectors for the residents living in the subdivided flat, helping to prevent the bedbugs from disturbing their sleep at night.

The volunteers of Hip Shing Hong (Holdings) Company Limited demonstrated to the resident of the subdivided flat the ways to use the door bottom seal strip and other bug control products.

Ms. Chan, who is visually impaired living alone in the subdivided unit in Kwun Tong, expressed her gratitude for the care of Hip Shing Hong (Holdings) Company Limited.

Mr. Wong, another dweller of the subdivided unit in Kwun Tong, shared with the volunteer of Hip Shing Hong (Holdings) Company Limited his daily life problems.

Each “Bedbug Control Set” distributed by Hip Shing Hong (Holdings) Company Limited consisted of anti-bug mattress and pillow protectors, door bottom seal strip, bug-killing powder, bug-killing spray and bug-repelling essence.

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About Hip Shing Hong (Holdings) Company Limited
Founded in 1948, Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”) is an astute property developer based in Hong Kong. With over 70 years of extensive experience in the industry, Hip Shing Hong has actively developed, built and acquired a well-diversified portfolio of properties, which consists of full serviced office spaces, upscale residential complexes, smart industrial buildings, retail stores, hotels and serviced apartments, and urban revitalization projects.

Hip Shing Hong is fully rooted in corporate social responsibilities since the early 1960’s and has donated over 500 charitable projects. In recent years, Hip Shing Hong has earned numerous accolades, including “15 Years Plus Caring Company Logo”, “CarbonCare Champion Label”, “Hong Kong Outstanding Corporate Citizenship Award”, “Meritorious  Family-Friendly Employers”, “WGO Green Office Label” and “UNMDGs Better World Company Label”. Hotel Madera Hong Kong, an affiliate of Hip Shing Hong, captured Silver Award in “Hotels and Recreational Clubs” sector at “Hong Kong Awards for Environmental Excellence” etc. Hip Shing Hong has also achieved recognitions in other areas, such as “The 12th China Golden Awards for Excellence in Public Relations Silver Award”, “HKMA Quality Award”, “Best Office Architecture Award”, etc. For details, please visit www.hshd.com.hk.

About Our Hong Kong Foundation (OHKF)
Our Hong Kong Foundation (OHKF) is a non-profit organisation registered in Hong Kong in September 2014, with the mission to promote the long-term and overall interests of Hong Kong through public policy research, analysis and recommendation. Pooling together local, Mainland and international talent, the Foundation studies Hong Kong’s development needs, offering multidisciplinary public policy recommendations and solutions to foster social cohesion, economic prosperity and sustainable development.

About Business for Social Good (BSG)
Business for Social Good (BSG) is a platform created by the business leaders in Hong Kong, with the purpose of advancing social innovation and caring for our society through creating shared value. We believe that, while creating values for their shareholders, companies can at the same time use their core competence and resources to address social issues. BSG is established by Our Hong Kong Foundation with the support of over 120 business leaders as founding members. These business leaders joined the BSG platform in their personal capacity. With their collective wisdom and influence, the BSG platform aims to become a catalyst to inspire other business leaders to join their rank for the advancement of our society.

Media Enquiries
Ms. Becky Hung
Head of Public Relations
Hip Shing Hong (Holdings) Company Limited
Tel: +852 2978-3055
Email: beckyhung@hshd.com.hk

Ms. Charlee Cheng
Assistant Public Relations Manager
Hip Shing Hong (Holdings) Company Limited
Tel: +852 2978-3083
Email: charleecheng@hshd.com.hk