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【香港‧2023年 6月1日】扎根香港75年的協成行發展有限公司 (下稱「協成行」)今天宣布其位於港島東區核心地段筲箕灣東大街121號的全新精品發展項目，正式命名為「ORIA傲華」。項目座擁優越的交通地利，輕鬆步行1分鐘速達港鐵筲箕灣站¹，即可貫穿兩大核心商業區，交通便捷，民生配套一應俱全。

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(6 December 2022, Hong Kong) Residential project “MADERA GARDEN” at 5 Victory Road, Ho Man Tin, launched by Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”), has sold three one-bedroom units and rented out four one-bedroom units in the past week until today. The satisfactory performance has demonstrated that there is high market demand for this type of unit. Therefore, Hip Shing Hong announces today that it is to put up two additional one-bedroom units for sale. The newly launched 15B and 16B have a saleable area1 of 286 square feet and are expected to attract single or young couples as buyers. In addition, “MADERA GARDEN” will continue to provide a stamp duty subsidy for Unit A listed on Price List No. 1C. Hip Shing Hong will help pay stamp duty of up to 3.75% of the transaction price for the buyer2, greatly reducing the pressure on the buyer and enhancing flexibility.

For the full version, please refer to the attachment.

(8 November 2022, Hong Kong) Residential project “MADERA GARDEN” at 5 Victory Road, Ho Man Tin, launched by Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”), announces the latest arrangements under “Double 11”. A total of 11 high-floor units will be offered for rent, while the price list has also been updated with 11 units offered to be sold. Starting from 12 November, buyers who purchase Unit A listed on Price List No.1C can enjoy a stamp duty subsidy. Hip Shing Hong will help pay a stamp duty of up to 3.75% of the transaction price for the buyer, which greatly reduces the pressure on the buyer and enhances flexibility.

For the full version, please refer to the attachment.

(20 September 2022, Hong Kong) The brand-new residential project “MADERA GARDEN” at 5 Victory Road, Ho Man Tin, launched by Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”), has achieved sales results in line with original expectations, including the sale of two one-bedroom units in a single day. Following on yesterday’s sales results, Hip Shing Hong announces today the launch of four additional units in response to market demand, which will be put up for sale starting from 24 September and made available at the original sales price.

For the full version, please refer to the attachment.

(29 August 2022, Hong Kong) MADERA GARDEN, the brand-new residential development located at 5 Victory Avenue, Ho Man Tin, launched by Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”) has officially completed and has obtained its occupation permit. Units will be offered for sale as an ‘on-site property’, and it is expected that owners can move in as early as the end of September 2022. Located in a prestigious residential area, the project is designed by renowned Spanish interior design company Lagranja Design and incorporates inspired design elements of “the Barcelona lifestyle,” harmoniously melding constituent natural flourishes, and offering an overall unfettered living experience.

For the full version, please refer to the attachment.

【Hong Kong, 1^st March, 2022】　In view of the severe outbreak of the COVID-19 in Hong Kong recently, Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”), Fong Shu Fook Tong Foundation and Fong’s Family Foundation announced to donate a total of HK$500,000 to Tung Wah Group of Hospitals Fong Shu Chuen Social Service Building in an effort to assist it in stepping up its preventive measures against the pandemic. To join hands with the community to further fight against the epidemic, they are also donating The Hong Kong Society for the Aged (“SAGE”) anti-pandemic supplies and services equivalent to a value of HK$1.25 million, which include the offer of 6,700 boxes of RAZE Antibacterial Masks, and the provision of RAZE Professional Antibacterial Coating Service for 76 rooms in three of its elderly homes.

Mr. David FONG, Managing Director of Hip Shing Hong (Holdings) Company Limited and Chairman of Fong Shu Fook Tong Foundation and Fong’s Family Foundation, said, “Hong Kong is our home. Amid the surging fifth wave of the COVID-19 pandemic, Hip Shing Hong adheres to its commitment to corporate social responsibility by providing timely assistance to the underprivileged and people in need. We are also concerned that the elderly people, who belong to the high-risk group in the pandemic, particularly need additional protection. With our support for the elderly homes via Tung Wah Group of Hospitals and SAGE, we hope to relieve their urgent needs, as well as alleviating the community’s pressure on tackling the pandemic crisis. Besides making a donation to Tung Wah Group of Hospitals, the RAZE Antibacterial Masks and RAZE Professional Antibacterial Coating Service that we are offering SAGE adopt a cutting-edge germ-killing photocatalyst technology to provide the elderly beneficiaries with long-term extra protection. The masks serve the functions to filter and kill bacteria and viruses effectively while the photocatalyst coating works well to inactivate the coronavirus, protecting the elderly’s space for up to half a year.”

Mr. TAM Chun Kwok, Kazaf, Chairman of Tung Wah Group of Hospitals, said, “During the 5^th wave of the coronavirus infection situation, TWGHs has received HK$500,000 from Fong Shu Fook Tong Foundation and Fong’s Family Foundation. I would like to express my heartfelt gratitude to Mr. David FONG for his generous support to our colleagues who are working in Fong Shu Chuen Social Service Building. The funds will be used for arranging temporary accommodation in the hotels and procuring additional protective equipment for our staff, which will definitely ease the worries of our staff involved and their family members. The generous support from Mr. Fong and the Foundations came as a godsend to us, especially increased our frontline team’s morale in this difficult situation. We will keep on serving the elderly with dedication, professionalism and perseverance.”

Dr. Kim MAK, Chairman of The Hong Kong Society for the Aged, said, “SAGE appreciates the donation of anti-epidemic supplies and provision of services from Hip Shing Hong, Fong Shu Fook Tong Foundation and Fong’s Family Foundation during the severe condition of COVID-19. We are grateful to join hand in hand to protect the elderly in the current wave of the epidemic. For underprivileged elderly and those lack of family support, purchasing masks has made their onerous financial burden even heavier. SAGE will deliver the 6,700 boxes of RAZE Antibacterial Masks received to elderly people living alone or living with another elderly for better protection. On the other hand, RAZE Professional Antibacterial Coating Service will be applied to 76 rooms designated for frail elderly residents in three of our elderly homes, providing clean and safety living environment to ensure the health of the residents.”

The onslaught of the latest wave of the pandemic has caused unprecedented challenges to Hong Kong. Hip Shing Hong is committed to standing together with the Hong Kong people to battle against the COVID-19 and to ride out the difficult times.

– END –

Hip Shing Hong (Holdings) Company Limited, Fong Shu Fook Tong Foundation and Fong’s Family Foundation donated HK$500,000 to Tung Wah Group of Hospitals Fong Shu Chuen Social Service Building for supporting it to battle against the pandemic and to ensure the safety of the elderly.

Hip Shing Hong (Holdings) Company Limited, Fong Shu Fook Tong Foundation and Fong’s Family Foundation donated 6,700 boxes of RAZE Antibacterial Masks to The Hong Kong Society for the Aged.

Hip Shing Hong (Holdings) Company Limited, Fong Shu Fook Tong Foundation and Fong’s Family Foundation sponsored to apply RAZE Professional Antibacterial Coating Services for 76 rooms designated for the frail elderly in three of the elderly homes of The Hong Kong Society for the Aged, in an effort to reduce the risk of infection for the staff and elderly people.

About Hip Shing Hong (Holdings) Company Limited

Established in 1948, Hip Shing Hong (Holdings) Company Limited (Hip Shing Hong) has rejuvenated itself many times over to stay young, active and innovative.

Hip Shing Hong’s leadership and financial prudence have allowed it not only to have surfed the volatile real estate market, but also built a robust portfolio of real estate in response to the dynamic market trends, which includes hotels, office buildings, high-end homes and over 200 retail properties. Hip Shing Hong revitalizes its portfolio constantly with new technologies and young talents to stay competitive and relevant. It has successfully created reputable brands like Office Plus, The Collab, Madera Residences, Madera Hotel, Madera Cafe, Madera Yoga, Genesis, Gravity, Le Riviera, Madera Garden and many others.

Hip Shing Hong strives to do well and do good. Since the early 1960’s, it has donated over 600 charitable projects large and small benefiting the underprivileged and people in crises.

Hip Shing Hong’s management excellence is reflected by its accolade collection. To mention a few, they include the “15 Years Plus Caring Company Logo” and “Meritorious Family-Friendly Employers and Special Mention (Gold)”. Other awards include the “Best Office Architecture Hong Kong” and “Highly Commended Office Development Hong Kong”. Hotel Madera Hong Kong, its hotel arm, captured “Green Management Award – Service Provider (SME) – Gold” at “Hong Kong Green Awards 2020” by Green Council, and was listed in “The Michelin Guide Hong Kong Macau 2021”. For details, please visit www.hshd.com.hk.

About Fong Shu Fook Tong Foundation and Fong’s Family Foundation

Fong Shu Fook Tong Foundation was established by Dr. Henry Fong Yun Wah, the late Chairman of Hip Shing Hong (Holdings) Company Limited, and his late father, Mr. Fong Shu Chuen in 1977 while The Fong’s Family Foundation was founded in 1986. Both foundations are non-profit charitable organizations. With an aim to give back to society and make it a better place, Fong Shu Fook Tong Foundation and Fong’s Family Foundation donate approximately 10% – 15% of the profits the family business makes to support charitable causes across Hong Kong and the Mainland China every year. More than 600 charitable projects have been launched, covering the areas of education, elderly and children caring services, medical services, poverty alleviation and other charitable causes. For details, please visit www.fsft.com.hk.

Media Enquiries
Ms. Becky Hung
Head of Public Relations
Hip Shing Hong (Holdings) Company Limited
Tel: 2978-3055
Email: beckyhung@hshd.com.hk

(22 July, 2021, Hong Kong) Launched by Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”), the brand-new residential development located at 5 Victory Avenue, Ho Man Tin^#, MADERA GARDEN is situated in a prestigious residential area and a superb geographical location. Following the opening of the unmodified show flat for media preview, Hip Shing Hong announced the first price list for the project today. In total, 30 units will be available for sale, covering 14 units of one-bedroom and 16 units of two-bedroom with a saleable area³ from 286 square feet to 465 square feet, and with discounted prices from HK$6,800,000¹.

Unit prices on the first price list of Madera Garden range from HK$7,556,000 to HK$15,055,000, and the price per square foot of saleable area³ is from HK$25,766 to HK$32,376. After deducting discounts of up to 10%⁴, the discounted unit prices range from HK$6,800,000¹ to HK$13,550,000¹, and the discounted price per square foot is from HK$23,188² to HK$29,140².

Ms. Ruby Chan, Senior Project Manager, Hip Shing Hong (Holdings) Company Limited said, “Madera Garden is located right at the heart of the transportation hub of Kowloon and enjoys the advantages of the convergence of 2 MTR stations across 3 lines⁵. It is affiliated with School Net 34, with a lot of elite schools and great potential. In addition to the strong demand projected by recent market conditions, the group is very confident in the sales performance of the project. The pricing of this price list made reference to the prices of residential projects in the heart of ​Kowloon which can be described as “Close-to-market Price”, so we are confident in attracting young families. Taking unit B, 2/F, a 1-bedroom unit, as an example, the saleable area³ of the unit is 286 square feet and its unit price is HK$7,556,000. After deducting the highest discount of 10%⁴, the discounted price per square foot of saleable area³ is HK$23,776², while the discounted price is HK$6,800,000¹, which is HK$756,000 less than the original price.”

In order for buyers to achieve their home-owning plans with ease, the first price list mainly offers two payment methods, namely “Cash Payment” and “Stage Payment” which are designed to meet the different needs of buyers. Among them, the project’s cash payment method provides not only a “Cash Payment Plan”, but also a “Standby First Mortgage Loan Payment Plan”. Buyers of units with a price of less than HK$10 million can apply for up to 90% mortgages through the “90-day Mortgage Payment Plan”; for units with a price of HK$10 million or above, buyers can apply for a mortgage of up to 85% through the “90-day Mortgage Payment Plan”. If buyers choose the “Cash Payment Plan”, they can enjoy a 4% discount⁶; while buyers who adopt the “Standby First Mortgage Loan Payment Plan” can enjoy a 3% discount⁶; and buyers who select the “Stage Payment” method can also enjoy a 2% discount⁶.

Apart from the abovementioned discounts, if they sign a Preliminary Agreement for Sale and Purchase on or before October 30, 2021, a 1% “Early Bird Discount” can be gained together with other discounts, including 1% “Like Facebook/Instagram Benefit”⁷ and 4% “Stamp Duty Subsidy Benefit”. Therefore, buyers can enjoy up to 10% in total discount⁴ if they choose the “Cash Payment Plan”; while they can also enjoy up to 9% in total discount⁸ for the “Standby First Mortgage Loan Payment Plan” and up to 8% in total discount⁹ for the “Stage Payment Plan” method. For details, please refer to Price List No. 1.

In addition, MADERA GARDEN will officially open its show flat and sales hall to the public from 11am to 8pm starting from this Saturday (24 July), the address is G/F, Hip Shing Hong Kowloon Centre, 192-194 Nathan Road, Jordan.

For details of payment terms, discounts, financial incentives or benefits, please refer to Price List No. 1.

Ms. Ruby Chan, Senior Project Manager, Hip Shing Hong (Holdings) Company Limited (left) and Ms. Vivian Cheung, Head of Property Development (right) unveil the first price list details of MADERA GARDEN.

–  End –

About Hip Shing Hong (Holdings) Company Limited
Established in 1948, Hip Shing Hong (Holdings) Company Limited (Hip Shing Hong) has rejuvenated itself many times over to stay young, active and innovative.

Hip Shing Hong’s leadership and financial prudence have allowed it not only to have surfed the volatile real estate market, but also built a robust portfolio of real estate in response to dynamic market trends, which includes hotels, office buildings, high-end homes and over 200 retail properties. Hip Shing Hong revitalizes its portfolio constantly with new technologies and young talents to stay competitive and relevant. It has successfully created reputable brands like Office Plus, The Collab, Madera Residences, Madera Hotel, Madera Cafe, Madera Yoga, Genesis, Gravity, Le Riviera and many others.

Hip Shing Hong strives to do well and do good. Since the early 1960’s, it has donated to over 500 charitable projects large and small, benefiting the underprivileged and people in crises.

Hip Shing Hong’s management excellence is reflected by its collection of accolades. To mention a few, they include the “15 Years Plus Caring Company Logo” and “Meritorious Family-Friendly Employers and Special Mention (Gold)”. Other awards include the “Best Office Architecture Hong Kong” and “Highly Commended Office Development Hong Kong”. Hotel Madera Hong Kong, its hotel arm, captured the “Green Management Award – Service Provider (SME) – Gold” at “Hong Kong Green Awards 2020” by Green Council, and was listed in “The Michelin Guide Hong Kong Macau 2021”. For details, please visit www.hshd.com.hk.

This press release is issued by Strategic Communications Consultants Limited with the consent of Hip Shing Hong (Holdings) Company Limited.

For media inquiries, please contact:
Strategic Communications Consultants Limited (SCC)
Mr. Jonathan Tam
Tel: 2114 4321 / 6243 8113
Email: jonathan.tam@sprg.com.hk

Ms. Nicole So
Tel: 2114 4980 / 9793 8060
Email: nicole.so@sprg.com.hk

Hip Shing Hong (Holdings) Company Limited
Ms. Becky Hung
Tel: 2978 3055
Email: beckyhung@hshd.com.hk

Ms. Kelly Chu
Tel: 2978 3083
Email: kellychu@hshd.com.hk

1. “HK$6,800,000” is the price of Unit B, 2/F shown in the Price List No. 1 uploaded on July 22, 2021 after applying the 10% maximum discount (see 4), which is the lowest possible unit price. For details, please refer to the Price List No. 1 (and the price list revised from time to time). The discounts mentioned are not applicable to all buyers. The vendor reserves the right to make the final decision on whether or what discounts or promotions the buyer can enjoy.
   “HK$13,550,000” is the price of Unit A, 21/F shown in the Price List No. 1 uploaded on July 22, 2021 after applying the 10% maximum discount (see 4), which is the lowest possible unit price. For details, please refer to the Price List No. 1 (and the price list revised from time to time). The discounts mentioned are not applicable to all buyers. The vendor reserves the right to make the final decision on whether or what discounts or promotions the buyer can enjoy.

2. HK$23,188 is calculated by applying the 10% maximum discount (see 4) to the price of Unit C, 3/F shown in Price List No.1 of the Development uploaded on July 22, 2021 and dividing by the saleable area of ​​the unit.
   HKD 29,140 is calculated by applying the 10% maximum discount (see 4) to the price of Unit A, 21/F shown in Price List No.1 of the Development uploaded on July 22, 2021 and dividing by the saleable area of ​​the unit.HK$23,776 is calculated by applying the 10% maximum discount (see 4) to the price of the unit B, 2/F shown in Price List No.1 of the Development uploaded on July 22, 2021 and dividing by the saleable area of ​​the unit.**The above price per square foot is the lowest possible price per square foot. For details, please refer to the Price List No. 1 (and the price list revised from time to time). The above-mentioned offers are not applicable to all buyers, and the vendor reserves the right to make the final decision on whether or what discounts or promotions the buyer can enjoy.

3. The saleable areas including the floor areas of balcony, utility platform and veranda (if any) to the extent that it forms part of the residential property are calculated in accordance with Section 8 of the Residential Properties (First-hand Sales) Ordinance. The saleable areas do not include the specified items (if any) under Part 2 of Schedule 2 of the Residential Properties (First-hand Sales) Ordinance. The above areas have been converted to square feet based on a conversion rate of 1 square metre = 10.764 square feet and rounded off to the nearest integer and the area shown in square feet may be slightly different from that shown square

4. The maximum discount offer is 10%, including 4% off the price of “Cash Payment Plan”, 1% off for “Like Facebook/Instagram Benefit”, 1% off for “Early Bird Discount”, 4% off for “Stamp Duty Subsidy Discount”. The above offers may not be applicable to all buyers. For details, please refer to the development project Price List No. 1 uploaded on July 22, 2021. Please refer to 6 for the payment terms of the Cash Payment Plan.

5. “2 stations” and “3 lines” refer to Mong Kok Station on Tsuen Wan Line and Kwun Tong Line near the Development, and Mong Kok East Station on East Rail Line.

6. According to the Price List No. 1 uploaded on July 22, 2021:
   The payment terms of the “Cash Payment Plan”: 5% of the Transaction Price being the Preliminary Deposit shall be paid upon signing of the preliminary agreement for sale and purchase. 5% of the Transaction Price being Further Deposit shall be paid within 30 days after signing of the preliminary agreement for sale and purchase. The balance of the Transaction Price (i.e. 90% of the Transaction Price) shall be paid within 90 days after signing of the preliminary agreement for sale and purchase.The payment terms of the “Standby First Mortgage Loan Payment Plan”:For residential property with transaction price under HK$10 million, 5% of the transaction price being the preliminary deposit shall be paid upon signing of the preliminary agreement for sale and purchase. 5% of the transaction price being Further Deposit shall be paid within 30 days after signing of the preliminary agreement for sale and purchase. The balance of the Transaction Price (i.e. 90% of the Transaction Price) shall be paid within 90 days after signing of the preliminary agreement for sale and purchase.For residential property with transaction price of HK$10 million or above, 5% of the transaction price being the preliminary deposit shall be paid upon signing of the preliminary agreement for sale and purchase. 5% of the transaction price being Further Deposit shall be paid within 30 days after signing of the preliminary agreement for sale and purchase. 5% of the Transaction Price being Part Payment shall be paid within 60 days after signing of the preliminary agreement for sale and purchase. The balance of the Transaction Price (i.e. 85% of the Transaction Price) shall be paid within 90 days after signing of the preliminary agreement for sale and purchase.The payment terms of the “Stage Payment Plan”: 5% of the Transaction Price being the Preliminary Deposit shall be paid upon signing of the preliminary agreement for sale and purchase. 5% of the Transaction Price being Further Deposit shall be paid within 90 days after signing of the preliminary agreement for sale and purchase. 90% of the Transaction Price being balance of the Transaction Price shall be paid by the Purchaser(s) within 14 days of the date of the written notification to the Purchaser(s) that the Vendor is in a position validly to assign the Property to the Purchaser(s).

7. When “follow” “Living Aesthetics” on Instagram (link: instagram.com/livingaestheticshk/) or “like” on the Facebook page (link: www.facebook.com/LivingAestheticsHK/), buyers can get an additional 1% discount on the price.

8. The 9% discount includes the “Standby First Mortgage Loan Payment Plan” discount of 3% off the sale price, 1% discount of the “Like Facebook/Instagram Benefit”, 1% discount of the “Early Bird Discount”, and 4% discount of the “Stamp Duty Subsidy Benefit”. The above offers may not be applicable to all buyers. For details, please refer to the development project Price List No. 1 uploaded on July 22, 2021. Please refer to 6 for the payment terms of the Standby First Mortgage Loan Payment Plan.

9. The 8% discount includes the “Stage Payment Plan” discount of 2% off the sale price, 1% discount of the “Like Facebook/Instagram Benefit”, 1% discount of the “Early Bird Discount”, and 4% discount of the “Stamp Duty Subsidy Benefit”. The above offers may not be applicable to all buyers. For details, please refer to the development project Price List No. 1 uploaded on July 22, 2021. Please refer to 6 for the payment terms of the Stage Payment Plan.

Name of the Development: Madera Garden (the “Development”) | The district at which the Development is situated: Ho Man Tin
The name of the street at which the Development is situated and the street number allocated by the Commissioner of Rating and Valuation for the purpose of distinguishing the Development: 5 Victory Avenue ﹟
Address of the website designated by the Vendor for the Development: www.madera-garden.com.hk

The photographs, images, drawings or sketches shown in this advertisement/promotional material represent an artist’s impression of the development concerned only. They are not drawn to scale and/or may have been edited and processed with computerized imaging techniques. Prospective purchasers should make reference to the sales brochure for details of the development. The vendor also advises prospective purchasers to conduct an on-site visit for a better understanding of the development site, its surrounding environment and the public facilities nearby.

Vendor: Gainwin Enterprises Limited  | Holding companies of the Vendor: Not applicable | Authorized Person for the Development: Mr. Lai Siu Kin | The firm or corporation of which the Authorized Person for the Development is a proprietor, director or employee in his professional capacity: Lu Tang Lai Architects Limited | Building Contractor for the Development: Ching Lee Engineering Limited | The firms of solicitors acting for the owner in relation to the sale of residential properties in the Development: Woo Kwan Lee & Lo | Authorized institution that has made a loan, or has undertaken to provide finance, for the construction of the Development: Not applicable | Any other person who has made a loan for the construction of the Development: Hip Shing Hong Development Company Limited | The estimated material date for the Development to the best of the Vendor’s knowledge: 30 September 2022 (“Material date” means the date on which the development is completed in all respects in compliances with the approved building plans. The estimated material date is subject to any extension of time that is permitted under the agreement for sale and purchase.)

Prospective purchasers are advised to refer to the sales brochure for any information on the Development. | Please refer to the Sales Brochure for details of the Development. | This advertisement is published by or with the consent of the Vendor| # The above provisional street number is subject to confirmation when the Development is completed.

The vendor reserves the right to alter the building plans and other plans and the design of the development and any part thereof from time to time. The building design is subject to the approval of the relevant government authorities. | The Development and its surrounding environment may change from time to time. | This advertisement and contents thereof are for reference only and do not constitute and shall not be construed as constituting any contractual term, offer, representation and warranty, whether express or implied (whether related to view or not). | Market conditions may change from time to time. Prospective purchasers shall consider their own financial status and ability to afford and all relevant factors before deciding whether to purchase or when to purchase any residential property. In any circumstances or at any time, prospective purchasers shall not rely on or be affected by any content, information or concept of this advertisement/promotional material in deciding whether to purchase or when to purchase any residential property.

Printing date:  22 July, 2021

(20 July 2021, Hong Kong) MADERA GARDEN, the brand-new residential development located at 5 Victory Avenue, Ho Man Tin^#, launched by Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”) is designed by renowned Spanish interior design company Lagranja Design. Located in a prestigious residential area, the project incorporates inspired design elements of “the Barcelona lifestyle” and harmoniously melds constituent natural flourishes, offering an unfettered living experience. Following the online debut of the sales brochure, in order to showcase the simple, natural-themed design features and the practical space concept of the project, Hip Shing Hong today launched a one-bedroom unmodified show flat in the sales hall located at Hip Shing Hong Kowloon Centre, Jordan, for media preview. This will be officially open to the public this Saturday (24 July).

Ms. Vivian Cheung, Head of Property Development, Hip Shing Hong (Holdings) Company Limited said, “MADERA GARDEN is located right at the heart of the core transportation hub of Kowloon, from where it is affiliated with School Net 34, one of the top prime school networks in Hong Kong. It also enjoys the immediate advantages of a convergence traversing 2 MTR stations across 3 lines¹. In the unmodified show flat, the designer drew on the wonder of nature, using elegant natural tones and streamlined designs to create a unique space that delivers a memorable and awe-inspiring experience. The design of the unit aims to cater for young families that it takes into account a balance of aesthetics and practicality, and the selection of materials used are also carefully chosen to pursue perfection in every detail. Madera Garden has partnered with local scientific research company, Raze Technology, and all flats are painted with Raze Photocatalyst Latex Paint, a cutting-edge germ-killing nano-photocatalyst technology to effectively fight against COVID-19² and provide residents with long-term protection. This is the first residential development in Hong Kong to have adopted this technology. The sales hall is designed to express the artistic concept of fragrant flowers and plants in full bloom, and so by decorating the sales hall with natural tones and colourful floral decorations³, we have created a representative paradise in this bustling city.”

One-bedroom Unmodified Show Flat Demonstrates Minimalistic and Stylish Beauty

Unit C on 28/F, the one-bedroom unmodified show flat has a saleable area of 414 square feet⁴, with a spacious master bedroom coupled with a working space⁵. The design and style of the flat is simple and fashionable, using smoked olive green and pale rose pink as its main colour tone, thereby exuding a floral, natural atmosphere. Most of the furniture⁵ is designed with simple curved corners, in addition to being aesthetically practical and compatible with other selected furniture⁵. Warm-toned wood, stones and fabric materials craft a living environment that is absolutely brimming with comfort and peace.

The rectangular living and dining room is about 5 metres long and 2.4 metres wide. This well-proportioned and practical layout can facilitate the flexible arrangement of furniture. The living and dining room is paved with light-coloured European laminate floors⁵, whilst the entrance area is distinguished by Terrazzo flooring⁵. On the left side of the main door, there is a multi-functional storage cabinet⁵ with a streamlined curled corner design which comes with ample display space for storage of footwear and daily items. The living and dining room adjoins a balcony of 22 square feet through a full-height glass sliding door⁵, in addition to wide-angle windows. It captures natural light and an open view⁶, with a maximum floor-to-floor height of about 3.15 metres⁷, which maximizes spaciousness. The balcony railings are specially designed for residents to place small potted plants or drinks and snacks, so as to create a relaxing experience.

The living room is adorned with a light grey fabric sofa⁵ and a small movable coffee table⁵. On the opposite side is an elegant light wood-coloured stereo cabinet⁵, and a set of renowned British audio brand products KEF LS50 Wireless II and KC62 audio unit⁵, allowing residents to experience the ultimate quality of sound and an extraordinary home theatre experience. There is another pale pink décor storage cabinet⁵ in the living and dining room, which is complete with a flexible folding dining table⁵. The dining table can be pulled out and extended up to 1.2 metres long, while the dining area is adjacent to the balcony so residents can enjoy beautiful views⁶ whilst dining.

The main front door of this flat is equipped with PUSHLL five-in-one smart lock¹⁰, which not only supports finger vein recognition technology, smart card, password and key, but can also be connected to mobile phone applications⁸ for instant calls and remote control through the camera on the lock. Shallow fingerprints, damaged fingertip prints, or even wet or oily hands present no problems, and residents can still easily unlock the door.

The flat is designed with an open kitchen equipped with a selection of quality European brand kitchenware and appliances¹⁰, including a Siemens telescopic cooker hood and built-in induction hob¹⁰, a De Dietrich built-in refrigerator¹⁰ and built-in washer dryer¹⁰, a Stiebel Eltron instantaneous water heater¹⁰ and a Hansgrohe sink mixer¹⁰. Together, they present the tantalising prospect of culinary enjoyment at home in a clean and harmonious environment.

As for the master bedroom, the room is about 4.35 metres long and 3 metres wide. It is spacious and comfortable and can accommodate a double bed in the centre of the room, which features L-shaped wide-angle windows, introducing panoramic views⁶ similar to the living and dining room area. The 16-square-feet utility platform creates convection with the windows to improve air ventilation. Aligning with the design of the whole flat, a feature background wall is made of pink fabric with an ‘uneven’ surface to create layering effects⁵. The other side of the bed is furnished as a stylish working space, including a light wood desk⁵ and KEF EGG Duo audio system⁵, while next to the desk is an extra-large wardrobe⁵. The wardrobe door is designed in grey transparent glass, with light troffers inside to make it bright, clear and easy to use, and allowing clothing items to leap to the eyes while maintaining a sense of elegance.

The bathroom situated within the master bedroom is also meticulously crafted. With its walls and flooring created from light colour Terrazzo stones¹⁰ and Italian tiles¹⁰, garnished with a streamlined large mirror cabinet¹⁰, it is tidy and bright. The bathroom has windows for lighting and ventilation, and is supplied with a wide range of amenities, including a Duravit wash basin¹⁰ and water closet¹⁰, a Hansgrohe shower installation with mixer¹⁰, hand shower and overhead shower and basin mixer, a Panasonic ceiling-mounted thermos ventilator¹⁰ and a Stiebel Eltron instantaneous water heater¹⁰, creating a truly high-quality and comfortable bathroom space.

MADERA GARDEN is comprised of 26 floors (excluding the roof) and a total of 71 units, including standard units with one- and two-bedroom layouts⁹ of 286 to 481 square feet, and 4 special units with flat roofs or roofs⁹. Furthermore, it allows pets and offers a clubhouse for the exclusive use of residents.

Ms. Ruby Chan, Senior Project Manager, Hip Shing Hong (Holdings) Company Limited (2nd Left); Ms. Vivian Cheung, Head of Property Development (2nd Right); Ms. Tiffany Yeung, Head of Customer Success (1st Left) and Ms. Shiron Lun, Design Manager of Property Development (1st Right) showcase the show flat features and design.

“MADERA GARDEN” debuts its one-bedroom unmodified show flat. The design of the show flat takes into account a balance of aesthetics and practicality, demonstrating a hassle-free lifestyle.

The master bedroom is spacious and comfortable which can accommodate a double bed in the centre of the room.

Located at Hip Shing Hong Kowloon Centre, Jordan, the sales hall creates a representative paradise in this bustling city.

–  End –

About Hip Shing Hong (Holdings) Company Limited

Established in 1948, Hip Shing Hong (Holdings) Company Limited (Hip Shing Hong) has rejuvenated itself many times over to stay young, active and innovative.

Hip Shing Hong’s leadership and financial prudence have allowed it not only to have surfed the volatile real estate market, but also built a robust portfolio of real estate in response to dynamic market trends, which includes hotels, office buildings, high-end homes and over 200 retail properties. Hip Shing Hong revitalizes its portfolio constantly with new technologies and young talents to stay competitive and relevant. It has successfully created reputable brands like Office Plus, The Collab, Madera Residences, Madera Hotel, Madera Cafe, Madera Yoga, Genesis, Gravity, Le Riviera and many others.

Hip Shing Hong strives to do well and do good. Since the early 1960’s, it has donated to over 500 charitable projects large and small, benefiting the underprivileged and people in crises.

Hip Shing Hong’s management excellence is reflected by its collection of accolades. To mention a few, they include the “15 Years Plus Caring Company Logo” and “Meritorious Family-Friendly Employers and Special Mention (Gold)”. Other awards include the “Best Office Architecture Hong Kong” and “Highly Commended Office Development Hong Kong”. Hotel Madera Hong Kong, its hotel arm, captured the “Green Management Award – Service Provider (SME) – Gold” at “Hong Kong Green Awards 2020” by Green Council, and was listed in “The Michelin Guide Hong Kong Macau 2021”. For details, please visit www.hshd.com.hk.

This press release is issued by Strategic Communications Consultants Limited with the consent of Hip Shing Hong (Holdings) Company Limited.

Media Contact:
Strategic Communications Consultants Limited (SCC)
Mr. Jonathan Tam
Tel: 2114 4321 / 6243 8113
Email: jonathan.tam@sprg.com.hk

Ms. Nicole So
Tel: 2114 4980 / 9793 8060
Email: nicole.so@sprg.com.hk

Hip Shing Hong (Holdings) Company Limited
Ms. Becky Hung
Tel: 2978 3055
Email: beckyhung@hshd.com.hk

Ms. Kelly Chu
Tel: 2978 3083
Email: kellychu@hshd.com.hk

1. “2 stations” and “3 lines” refer to Mong Kok Station on Tsuen Wan Line and Kwun Tong Line, and Mong Kok East Station on East Rail Line.

2. For details of the reports, please visit the official website of Raze Technology: https://nanoraze.com/pages/raze-technology.

3. Unless otherwise specified, all the above fittings, finishes, appliances, facilities, furniture, equipment, lighting, artwork, decorations and other objects will not appear in the actual residential unit at the time of delivery.

4. The saleable area and the floor areas of balcony, utility platform and verandah (if any) to the extent that it forms part of the residential property are calculated in accordance with Section 8 of the Residential Properties (First-hand Sales) Ordinance; and the areas of the other specified items (if any) are calculated in accordance with Part 2 of Schedule 2 of the Residential Properties (First-hand Sales) Ordinance. The above areas have been converted to square feet based on a conversion rate of 1 square metre = 10.764 square feet and rounded off to the nearest integer and the area show in sq. ft. may be slightly different from that shown sq.m.

5. The above provisions are an approximate description of the gifts provided along with Unit C on the 28^th floor of the Development. Other units in the Development will not enjoy those provisions. For details of fittings, finishes and appliances, please refer to the sales brochure, and the terms of the agreement for sale and purchase shall prevail. The Vendor reserves the right to change and/or replace the relevant fittings, finishes and appliances with any other fittings, finishes and appliances.

6. The above is only a general description of the surrounding environment and the view of the Development, and does not represent that all units enjoy the said view. The view of a unit is dependent on the unit’s level, orientation and the surrounding buildings, facilities and environment of the unit. It is not applicable to all units. The surrounding buildings, facilities and environment of the Development are subject to change from time to time and are for reference only. The Vendor advises prospective buyers to conduct an on-site visit for a better understanding of the unit, the Development, its surrounding environment and nearby public facilities. The Vendor makes no offer, representation undertaking or warranty, whether express or implied, as to the Development or any part thereof or its view.

7. The floor-to-floor height refers to the height difference between the surface of the concrete floor of the relevant floor and the surface of the concrete floor of the above floor. Depending on the floor, layout design and building structure of individual units, the floor height of each unit may vary, and the same unit may have different floor heights. For details, please refer to the sales brochure.

8. The above services are provided by third-party companies, and the details are subject to terms and conditions. Third-party companies can decide on their own the fees, terms of use, operating hours and service periods for their management services or other above-mentioned services. In case of any dispute, the third-party companies reserve the right to make the final decision. The above information does not constitute or should not be construed as an offer, representation, undertaking or warranty (whether express or implied) by the Vendor for the use, operation and/or provision of any relevant facilities and/or services.

9. The unit type of the Development is subject to the final plan approved by the relevant government department(s). For details, please refer to the sales brochure, and the terms of the agreement for sale and purchase shall prevail. The Vendor reserves the right to modify the layout and floor plans of the Development in accordance with the agreement for sale and purchase and the latest building plans approved by the relevant government department(s).

10. The general description of the provisions does not mean that all units will enjoy such provisions. For details of fittings, finishes and appliances, please refer to the sales brochure, and the terms of the agreement for sale and purchase shall prevail. The Vendor reserves the right to change and/or replace the relevant fittings, finishes and appliances with any other fittings, finishes and appliances.

Name of the Development: Madera Garden (the “Development”) | The district at which the Development is situated: Ho Man Tin
The name of the street at which the Development is situated and the street number allocated by the Commissioner of Rating and Valuation for the purpose of distinguishing the Development: 5 Victory Avenue ﹟
Address of the website designated by the Vendor for the Development: www.madera-garden.com.hk

The photographs, images, drawings or sketches shown in this advertisement/promotional material represent an artist’s impression of the development concerned only. They are not drawn to scale and/or may have been edited and processed with computerized imaging techniques. Prospective purchasers should make reference to the sales brochure for details of the development. The vendor also advises prospective purchasers to conduct an on-site visit for a better understanding of the development site, its surrounding environment and the public facilities nearby.

Vendor: Gainwin Enterprises Limited  | Holding companies of the Vendor: Not applicable | Authorized Person for the Development: Mr. Lai Siu Kin | The firm or corporation of which the Authorized Person for the Development is a proprietor, director or employee in his professional capacity: Lu Tang Lai Architects Limited | Building Contractor for the Development: Ching Lee Engineering Limited | The firms of solicitors acting for the owner in relation to the sale of residential properties in the Development: Woo Kwan Lee & Lo | Authorized institution that has made a loan, or has undertaken to provide finance, for the construction of the Development: Not applicable | Any other person who has made a loan for the construction of the Development: Hip Shing Hong Development Company Limited | The estimated material date for the Development to the best of the Vendor’s knowledge: 30 September 2022 (“Material date” means the date on which the development is completed in all respects in compliances with the approved building plans. The estimated material date is subject to any extension of time that is permitted under the agreement for sale and purchase.)

Prospective purchasers are advised to refer to the sales brochure for any information on the Development. | Please refer to the Sales Brochure for details of the Development. | This advertisement is published by or with the consent of the Vendor| # The above provisional street number is subject to confirmation when the Development is completed.

The vendor reserves the right to alter the building plans and other plans and the design of the development and any part thereof from time to time. The building design is subject to the approval of the relevant government authorities. | The Development and its surrounding environment may change from time to time. | This advertisement and contents thereof are for reference only and do not constitute and shall not be construed as constituting any contractual term, offer, representation and warranty, whether express or implied (whether related to view or not). | Market conditions may change from time to time. Prospective purchasers shall consider their own financial status and ability to afford and all relevant factors before deciding whether to purchase or when to purchase any residential property. In any circumstances or at any time, prospective purchasers shall not rely on or be affected by any content, information or concept of this advertisement/promotional material in deciding whether to purchase or when to purchase any residential property.

Printing date: 20 July , 2021

(2 June, 2021, Hong Kong) The brand-new residential project located at 5 Victory Avenue, Ho Man Tin, launched by Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”), was officially named as MADERA GARDEN in the naming ceremony today. Located in a prestigious residential area which offers convenient access to an excellent local school network, the project incorporates inspired design elements representative of “the Barcelona lifestyle” and harmoniously melds the key touchpoints with constituent natural flourishes, offering an unfettered living experience in the heart of a very desirable neighborhood.

Following the launch of the residential project “Le Riviera” which was well-received by the market, Hip Shing Hong has once again cooperated with the renowned Spanish interior design company Lagranja Design to manifest a hassle-free simple life in a Spanish way.

Mr. David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited, said, “Hip Shing Hong has for many years built upon its exceptional track record of substantive experience in real estate development. We have always strived to utilize exquisite designs which go beyond the obvious and oft-overused impressions of luxury and avoid looking contrived; a presentation of gorgeous balance which allows residents to enjoy a comfortable and peaceful life, even when living out busy lives in the highly stressful urban environment¹. MADERA GARDEN is a boutique mansion comprised of 26 floors and a total of 71 units, including standard units with one- and two-bedroom layouts of 286 to 481 square feet, and 4 special units with flat roofs or roofs. MADERA means wood in Spanish, which is one of the essential elements in life and nature. MADERA GARDEN symbolizes the fragrance of flowers, and the unity of nature and humanity, along with the lush greenery and sensation of connectivity to nature. It also implies that life is blooming like flowers, creating a blossoming low-density living residence¹.”

MADERA GARDEN is located right at the heart of the core transportation hub of Kowloon, from where it enjoys the immediate advantages of a convergence traversing 2 MTR stations across 3 lines². The project injects a dynamic-yet-relaxed urban living vibe, allowing residents to travel to and from their workplace in the shortest possible time. Alternatively, this amazing location connects effortlessly to a multitude of immersive leisure hotspots, freeing up residents to gather with friends for great cuisine and scintillating conversations, and following the rewarding ideology of the “Work Hard, Play Hard” lifestyle. The project is affiliated with School Net 34, one of the top prime school networks in Hong Kong. In addition, the project also features an exceptional private clubhouse, letting residents enjoy a relaxed and enjoyable time amidst highly exclusive surroundings.

David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited (Third from the left), and Mr. Jonathan Fong, General Manager of Hip Shing Hong (Holdings) Company Limited (Second from the right), joined the team for group photo, highlighting the importance of team spirit behind the project of MADERA GARDEN.

– END –

About Hip Shing Hong (Holdings) Company Limited
Established in 1948, Hip Shing Hong (Holdings) Company Limited (Hip Shing Hong) has rejuvenated itself many times over to stay young, active and innovative.

Hip Shing Hong’s leadership and financial prudence have allowed it not only to have surfed the volatile real estate market, but also built a robust portfolio of real estate in response to the dynamic market trends, which includes hotels, office buildings, high-end homes and over 200 retail properties. Hip Shing Hong revitalizes its portfolio constantly with new technologies and young talents to stay competitive and relevant. It has successfully created reputable brands like Office Plus, The Collab, Madera Residences, Madera Hotel, Madera Cafe, Madera Yoga, Genesis, Gravity, Le Riviera and many others.

Hip Shing Hong strives to do well and do good. Since the early 1960’s, it has donated over 500 charitable projects large and small benefiting the underprivileged and people in crises.

Hip Shing Hong’s management excellence is reflected by its accolade collection. To mention a few, they include the “15 Years Plus Caring Company Logo” and “Meritorious Family-Friendly Employers and Special Mention (Gold)”. Other awards include the “Best Office Architecture Hong Kong” and “Highly Commended Office Development Hong Kong”. Hotel Madera Hong Kong, its hotel arm, captured “Green Management Award – Service Provider (SME) – Gold” at “Hong Kong Green Awards 2020” by Green Council, and was listed in “The Michelin Guide Hong Kong Macau 2021”. For details, please visit www.hshd.com.hk.

The press release is issued by Strategic Communications Consultants Limited with the consent of Hip Shing Hong (Holdings) Company Limited.

Media Contact:
Strategic Communications Consultants Limited (SPRG)
Mr. Jonathan Tam
Tel: 2114 4321 / 6243 8113
Email: jonathan.tam@sprg.com.hk

Hip Shing Hong (Holdings) Company Limited
Ms. Becky Hung
Tel: 2978 3055
Email: beckyhung@hshd.com.hk

1. The above is only a general description of the surrounding environment and landscape of the development project, and does not mean that all units enjoy the relevant landscape. The said landscape is affected by the number of floors, orientation and surrounding buildings, facilities and environment of the unit. It is not applicable to all units. The surrounding buildings, facilities and environment of this development project will change from time to time and are for reference only. The seller recommends that prospective buyers go to the relevant development site for on-site inspections to have a better understanding of the unit, the development site, its surrounding area environment and nearby public facilities. The seller has not made any offer, promise, representation or guarantee, whether express or implied, regarding the surrounding environment or landscape of the development project.

2. “2 stations” and “3 lines” refer to Mong Kok Station on Tsuen Wan Line and Kwun Tong Line, and Mong Kok East Station on East Rail Line.

Name of the Development: Madera Garden (the “Development”) | The district at which the Development is situated: Ho Man Tin
The name of the street at which the Development is situated and the street number allocated by the Commissioner of Rating and Valuation for the purpose of distinguishing the Development: 5 Victory Avenue ﹟
Address of the website designated by the Vendor for the Development: www.madera-garden.com.hk

The photographs, images, drawings or sketches shown in this advertisement/promotional material represent an artist’s impression of the development concerned only. They are not drawn to scale and/or may have been edited and processed with computerized imaging techniques. Prospective purchasers should make reference to the sales brochure for details of the development. The vendor also advises prospective purchasers to conduct an on-site visit for a better understanding of the development site, its surrounding environment and the public facilities nearby.

Vendor: Gainwin Enterprises Limited  | Holding companies of the Vendor: Not applicable | Authorized Person for the Development: Mr. Lai Siu Kin | The firm or corporation of which the Authorized Person for the Development is a proprietor, director or employee in his professional capacity: Lu Tang Lai Architects Limited | Building Contractor for the Development: Ching Lee Engineering Limited | The firms of solicitors acting for the owner in relation to the sale of residential properties in the Development: Woo Kwan Lee & Lo | Authorized institution that has made a loan, or has undertaken to provide finance, for the construction of the Development: Not applicable | Any other person who has made a loan for the construction of the Development: Hip Shing Hong Development Company Limited | The estimated material date for the Development to the best of the Vendor’s knowledge: 30 September 2022 (“Material date” means the date on which the development is completed in all respects in compliances with the approved building plans. The estimated material date is subject to any extension of time that is permitted under the agreement for sale and purchase.)

Prospective purchasers are advised to refer to the sales brochure for any information on the Development. | Please refer to the Sales Brochure for details of the Development. (Remark: The sales brochure has not been made available for collection by the public at the time of production of this advertisement) | This advertisement is published by or with the consent of the Vendor| # The above provisional street number is subject to confirmation when the Development is completed.

The vendor reserves the right to alter the building plans and other plans and the design of the development and any part thereof from time to time. The building design is subject to the approval of the relevant government authorities. | The Development and its surrounding environment may change from time to time. | This advertisement and contents thereof are for reference only and do not constitute and shall not be construed as constituting any contractual term, offer, representation and warranty, whether express or implied (whether related to view or not). | Market conditions may change from time to time. Prospective purchasers shall consider their own financial status and ability to afford and all relevant factors before deciding whether to purchase or when to purchase any residential property. In any circumstances or at any time, prospective purchasers shall not rely on or be affected by any content, information or concept of this advertisement/promotional material in deciding whether to purchase or when to purchase any residential property.

Printing date: 2 June, 2021