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September 2015

Hip Shing Hong Launches Madera Café at Le Riviera
1024 590 Hip Shing Hong (Holdings) Company Limited

Hong Kong – 16 Sep 2015 – Hip Shing Hong (Holdings) Company Ltd. (Hip Shing Hong) is delighted to announce the launch of Madera Café, managed by Madera Hotel Management Ltd., an affiliate company of Hip Shing Hong. Madera is the Spanish word for wood, natural simplicity design represented by its name. It provides the community with a new concept of alfresco dining experience. Located at Le Riviera, 23 Shau Kei Wan Main Street East, Madera Café showcases the best selection of premium healthy food, which are all locally sourced, sustainably produced, and/or contain organic ingredients.

Madera Café pays tribute to the Fong’s legendary family history and is decorated with bottles filled with cinnamon and sesames as a throwback to Hip Shing Hong’s origins. “Madera Café is modernly decorated with bottles filled with cinnamon and sesames, a reference to the root of Hip Shing Hong, while the rattan accessories are reminiscent of Hip Shing Hong’s core business in the old days,” said Mr. David Fong, Managing Director of Hip Shing Hong.

The Interior Designer – Stefano Tordiglione has incorporated the history of the development of Hip Shing Hong into the concept, which began business selling Asian commodities. Early in 1929, the founder of Hip Shing Hong, Mr. Fong Shu Chuen established Yee Tak Sesame Factory in Shau Kei Wan and later engaged in the cinnamon and sesame trading business before founding Hip Shing Hong in 1948. Hip Shing Hong was then transformed to an astute property developer in Hong Kong. Madera Café features a full exhibition kitchen, earth tone hues throughout and dark wood topped tables and rattan chairs. A LED wall with changing lights add highlights to the story of the fire and the change of Hip Shing Hong. The stylish yet down-to-earth décor, the star products and even the fragrance, altogether echo with the unique theme and evoke fond memories of the past.

Madera Café serves a menu that includes a delicacy of light food, including bakery, salad, sandwiches, desserts, and beverages. Among the signature products are the Sesame swirl with ying yang icing, Cinnamon swirl with icing sugar and Miso, tahini and avocado on toast. The freshly brewed premium coffee, organic & natural tea, and local craft beer are our key signature drinks highlights. We have partnered with boutique companies, including Redback Coffee, OR Tea?, MOONZEN Brewery and Happy Cow Ice-cream, that are passionate about what they do and who they are. The roots of Madera Café are built deep in the origin of the ingredients which are re-interpreted in our signature dishes and drinks.

Madera Café is open Monday to Sunday, from 7:00am to 9:00pm. For more information about Madera Café, please visit our website at and click “like” on our Facebook on

Details of Madera Café:
Address: Shop G/F, Le Riviera, 23 Shau Kei Wan Main Street East, Shau Kei Wan
Tel: 3579 4548


About Hip Shing Hong (Holdings) Company Limited

Founded in 1948, Hip Shing Hong Group (Holdings) Company Limited (Hip Shing Hong) is an astute property developer based in Hong Kong. Hip Shing Hong has actively developed, built and acquired a well-diversified portfolio of properties, which consists of commercial, residential, industrial, retail, hotel and serviced apartment in prime locations and has access to approximately 2 million sq. ft. of gross floor area.

Hip Shing Hong excels in corporate social responsibilities. In 2014, Hip Shing Hong is awarded the “WGO Green Office Label” and the “UNMDGs Better World Company Label” by World Green Organisation, “CarbonCare Champion”, and the Hong Kong Awards for Environmental Excellence “Indoor Air Quality Label Class of Good”. Hip Shing Hong is also awarded the “Distinguished Family-Friendly Employer 2013/14” and the “Award for Innovation 2013/14”. We adopt green initiatives at all stages of our operations and are committed to promoting green lifestyle to the community. For details, please visit

About Madera Hotel Management Limited
Group of Hotels, Serviced Apartments & Food & Beverage Authentic. Collaborative. Caring. Non-complacent. Lifestyle
A member of Hip Shing Hong (Holdings) Company Limited, Madera is a new hospitality concept that is totally customer-driven and we are all about delighting customers from the heart. We support our mission by adhering to a set of core values that characterizes our brand philosophy. From hardware to software, from big ideas to the fine details, customers can feel and benefit from the difference.

Our hospitality portfolio:
Hotel Madera Hong Kong (Jordan) –
Madera Residences (Jordan) –
Madera Hollywood (Central) – Open in Q4 2015
Madera Café (Shau Kei Wan) –
Media Enquires:

Hip Shing Hong (Holdings) Company Ltd.
Ms. Camille Lam
Public Relations Manager
Tel: (852) 2978 3055

Madera Hotel Management Ltd.
Ms. Fiona Fu
Marketing Communications Manager
Tel: (852) 2121-9838

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