Madera Hollywood Makes Grand Debut in SoHo, Central

770 514 HSH Group

Hong Kong – 17 March 2016 – Madera Hotel Management Limited, an affiliate of Hip Shing Hong (Holdings) Company Limited (“Hip Shing Hong”), proudly announced the debut of a 38-suite boutique hotel, Madera Hollywood, in Central. Madera Hollywood, elegantly composed in Hollywood Regency Style, is strategically located in a prime location in between the Tai Kwun (former Central Police Station Compound) & PMQ, the revitalized historical buildings in Hong Kong.

“The opening of Madera Hollywood marks Madera’s second hotel in Hong Kong, and it is another significant step for the brand. I hope this hotel may elevate the local’s boutique hospitality benchmark with its extravagant Hollywood Regency style, personalized service and uncompromising experiences offered,” said Mr. David Fong, Managing Director of Hip Shing Hong.

The glamorous and vigorous design of Madera Hollywood is set to impress the guests. When ones walk up on the corner of Peel Street and Hollywood Road, the iconic mural on the hotel façade featuring the legendary Hollywood stars including Charlie Chaplin, Marilyn Monroe, Audrey Hepburn and Frank Sinatra jumps to the eyes, greeting every guests upon arrival. The vibrantly-hued 10.9m tall masterpiece by the renowned artist, Rob Sketcherman, is the largest figurative mural in Hong Kong, and it has become the landmark of the street since opening.

Exquisitely designed in Hollywood Regency style, Madera Hollywood captures the essence of Hollywood’s golden age, the neoclassical furniture, lush decorations with vivacious tones and patterns relive the heyday of Hollywood with modern amenities. Guests can even indulge in a rare vintage collection showcased at the hotel, including Chaplin’s iconic bowler hat and cane, 1941 class photo of Marilyn Monroe, and various vintage photos and movie posters.

The 38 lavishly appointed suites ranging from 54 sq. m. to 70 sq. m. each boasts a spectacular view of the city and all-round facilities. Six types of rooms are available for all kinds of guests to choose from, including Deluxe Suite, Premier Suite, Grand

 Deluxe Suite, Grande Premier Suite, and two feature suites with special design – Monroe Suite and Chaplin Suite. While the Hollywood Lounge and the Technogym are the perfect places for guests to unwind and relax, personalized services such as free broadband & Wi-Fi internet service, free handy phone, complimentary drinks and snacks on arrival and customized in-room scent will be provided. Madera Hollywood attracts modern individuals who nowadays are characterized a culture-seekers, professionals and high-end luxury leisure travelers inclined to the trendy and fashionable style.

Sitting in the heart of the thriving SoHo district, Madera Hollywood offers a plethora of riches to explore. The hotel provides convenient access to various hidden gems in the area, including the revitalized historic structures: the PMQ, Tai Kwun (former Central Police Station Compound), famous art galleries, antique stores, bustling local markets, Lan Kwai Fong, Michelin-starred restaurants and exceptional shopping arcades.

Grand Opening Offers
Grand opening special offers start up from HK$1,800 nightly or HK$39,560 monthly. Limited time offer for any arrival on or before 30 April 2016. For more details, please contact Sales & Leasing Department at Tel: 3913 2898 email: mhwreservations@maderagroup.com or visit www.maderagroup.com/hollywood.

Madera Hollywood
Address: 53-55 Hollywood Road, Central, Hong Kong
Telephone: +852 3913-2888
Fax: +852 3913-2800
Email: mhwreservations@maderagroup.com

Photos:

Photo 1: Mr David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited, shares the design concept and features of Madera Hollywood at the media tour.

Photo 2: Mr David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited, and the invaluable memorabilia from legendary Hollywood stars.

Photo 3: (from the left) Mr John Foeng, Head of Madera Hotel Management Limited, Mr David Fong, Managing Director of Hip Shing Hong (Holdings) Company Limited, and Mr Jonathan Fong, Assistant to Managing Director of of Hip Shing Hong (Holdings) Company Limited.

Photo 4: The iconic mural, which is 11m tall, on the hotel façade is the largest figurative
mural in Hong Kong.

Photo 5: The Monroe Suite captures the essence of Hollywood’s golden age.

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About Hip Shing Hong (Holdings) Company Limited

Founded in 1948, Hip Shing Hong Group (Holdings) Company Limited (“Hip Shing Hong”) is an astute property developer based in Hong Kong. Hip Shing Hong has actively developed, built and acquired a well-diversified portfolio of properties, which consists of commercial, residential, industrial, retail, hotel and serviced apartment in prime locations and has access to approximately 2 million sq. ft. of gross floor area.

Hip Shing Hong excels in corporate social responsibilities. In recent years, Hip Shing  Hong has earned numerous recognitions consecutively, including the “WGO Green Office Label” and the “UNMDGs Better World Company Label” by World Green Organisation, the “CarbonCare Champion”, the “Hong Kong Outstanding Corporate Citizenship Award”, the “Distinguished Family-Friendly Employer”, as well as the “10 Years Plus Caring Company Logo” since 2014. We adopt green initiatives at all stages of our operations and are committed to promoting green lifestyle to the community. For details, please visit www.hshd.com.hk.

About Madera Hotel Management Limited

Group of Hotels, Serviced Apartments & Food & Beverage Authentic‧Collaborative‧ Caring‧ Non-complacent‧ Lifestyle A member of Hip Shing Hong (Holdings) Company Limited, Madera is a new hospitality concept that is totally customer-driven and we are all about delighting customers from the heart. We support our mission by adhering to a set of core values that characterizes our brand philosophy. From hardware to software, from big ideas to the fine details, customers can feel and benefit from the difference.

Our hospitality portfolio:
Hotel Madera Hong Kong (Jordan) – http://www.maderagroup.com/hotel_madera/en
Madera Residences (Jordan) – http://www.maderagroup.com/hotel_residence/en
Madera Hollywood (Central) – http://www.maderagroup.com/hollywood/en
Madera Café (Shau Kei Wan) – www.maderacafe.com.hk

Media Enquires:
Hip Shing Hong (Holdings) Company Ltd.
Ms. Camille Lam
Public Relations Manager
Tel: (852) 2978 3055
Email:camillelam@hshd.com.hk

Madera Hotel Management Ltd.
Ms. Fiona Fu
Marketing Communications Manager
Tel: (852) 2121-9838
Email:fionafu@maderagroup.com